{"id":13600,"date":"2022-12-10T06:44:28","date_gmt":"2022-12-10T06:44:28","guid":{"rendered":"https:\/\/www.hunkgolden.in\/home\/?p=13600"},"modified":"2022-12-10T06:44:28","modified_gmt":"2022-12-10T06:44:28","slug":"ms-dhoni-picks-up-equity-in-the-plant-protein-startup-shaka-harry","status":"publish","type":"post","link":"https:\/\/www.hunkgolden.in\/home\/ms-dhoni-picks-up-equity-in-the-plant-protein-startup-shaka-harry\/","title":{"rendered":"MS Dhoni picks up equity in the plant protein startup Shaka Harry"},"content":{"rendered":"

Bengaluru..October 11, 2022\u2026<\/strong>Indian cricketer, MS Dhoni, has joined global\u00a0\u00a0\u00a0\u00a0\u00a0 investors in backing India\u2019s fastest growing plant protein startup, Shaka Harry and picks up equity in the company. This is a huge development on the backdrop of the company having recently received USD2M in a\u00a0seed funding round led by Better Bite Ventures, Blue Horizon and Panthera Peak Ventures. Other investors include; Dexler Holdings, celebrity Chef Manu Chandra and a group of domestic family\u00a0\u00a0\u00a0\u00a0 offices and angel investors.<\/p>\n

MS Dhoni, India\u2019s most loved cricketer, is known to back sector-leading startups across the consumer segment. The plant protein segment has seen a lot of\u00a0\u00a0\u00a0\u00a0\u00a0 celebrity backing globally. Plant protein diets are inherently more sustainable and it\u2019s health benefits are driving more customer adoption.<\/p>\n

Speaking about the partnership, MS Dhoni said, <\/strong>\u201cI love everything chicken, but increasingly, I am looking at a more balanced diet. It is much easier with products from Shaka Harry, which has a wide range that delivers a healthier experience to that of traditional meat dishes. For a growing population, current protein sources aren\u2019t sustainably as scalable. We now have a choice to shift to smarter protein alternatives without compromising on taste and texture. The plant protein\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 segment is an exciting consumer space. The team at Shaka Harry has all the\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ingredients to build a great company.\u201d<\/p>\n

Anand Nagarajan, co<\/strong>-founder and CEO of Liberate Foods said<\/strong>,<\/strong> \u201cWe are very excited to have Dhoni partner with us in growing Shaka Harry. This is a validation of what we are building. Shaka Harry has the unique combination of the worlds best players.\u201d On customer traction and plans going ahead, Anand added, \u201cWe are\u00a0 serving over 30,000 customers across 10 cities monthly, and expect to triple this number in the next few months. Shaka Harry will also be available on global shelves by the end of this year.\u201d<\/p>\n

Varun Deshpande, Managing Director, at expert alternative protein nonprofit Good Food Institute India, said <\/strong>\u201cRemaking our protein supply is our best bet at building sustainable economic prosperity for the 21st century – we\u2019re still in the very early stages of the global smart protein transformation. Mahendra Singh Dhoni\u2019s partnership with Shaka Harry is exactly the kind of leadership we need, bringing plant-based meats to his legions of adoring fans, breaking into the true multi-billion dollar mass market. We\u2019re delighted that Mahi and Shaka Harry are forming this dream duo!\u201d<\/p>\n

GFI research with Deloitte indicates that the right investments in talent, R&D, manufacturing, and distribution could drive the Indian smart protein sector to a market size of nearly INR 19,000 Cr by 2030, including a sizeable export market.<\/p>\n

Shaka Harry, India\u2019s fastest growing plant based company, has strong food\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 technology bearings that provide an advantage in terms of superior product development capabilities.<\/p>\n

\u201cShaka Harry is at the cutting edge of innovation. Our R&D team is constantly adding new products to our everyday essentials, celebrations, grab & go and world-cuisine ranges. We currently have an on-going consumer trial of our plant based diary line. With this investment, and our partnership with Dhoni, our\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 customer reach and new product launches will increase multifold\u201d added Sandeep Devgan, co-founder of Shaka Harry. <\/strong><\/p>\n

Shaka Harry has been on the shelves for less than a year and already are category leaders in this fast growing sector. Celebrity investors, like MS Dhoni, only further validate both consumer and investor sentiments in a plant first future.<\/p>\n

About Shaka Harry<\/strong><\/p>\n

Liberate Foods Pvt. Ltd., a plant protein company with a meat alternate line,\u00a0\u00a0\u00a0\u00a0 Shaka Harry, is founded by proven founders with prior experience and success in scaling businesses in India and globally. The co-founders include Anand Nagarajan, Sandeep Devgan, Hemalatha Srinivasan, Ruth Renita and Anoop Haridasan. The cofounders and leadership team consists of specialist, functional leaders with extensive experience in the food sector.<\/p>\n

Shaka Harry, one of the fastest growing plant-based meat brand offers a range of meal and snacking products which are designed around the Indian cuisine and palate. The range includes; snackables and meal accompaniments. The product has a distinct advantage with access to proprietary taste and flavour solutions coupled with the brand\u2019s partnership with Chef Manu Chandra, one of India’s top chefs.<\/p>\n

Shaka Harry aims at reaching every Indian household for their choice for plant based protein. The company\u2019s products have zero trans-fat and are cholesterol free.<\/p>\n

For more information, visit <\/strong>www.shakaharry.com<\/a><\/span><\/p>\n

For further information, please contact:<\/span><\/p>\n

Sonia Kulkarni | Hunk Golden and Media<\/span><\/p>\n

9820184099 | <\/span>sonia.kulkarni@hunkgolden.in<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bengaluru..October 11, 2022\u2026Indian cricketer, MS Dhoni, has joined global\u00a0\u00a0\u00a0\u00a0\u00a0 investors in backing India\u2019s fastest growing plant protein startup, Shaka Harry and picks up equity in the company. This is a huge development on the backdrop of the company having recently received USD2M in a\u00a0seed funding round led by Better Bite<\/p>\n","protected":false},"author":2,"featured_media":13601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-13600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup"],"_links":{"self":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13600"}],"collection":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/comments?post=13600"}],"version-history":[{"count":1,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13600\/revisions"}],"predecessor-version":[{"id":13602,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13600\/revisions\/13602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/media\/13601"}],"wp:attachment":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/media?parent=13600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/categories?post=13600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/tags?post=13600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}