{"id":13549,"date":"2022-07-15T15:42:13","date_gmt":"2022-07-15T15:42:13","guid":{"rendered":"https:\/\/www.hunkgolden.in\/home\/?p=13549"},"modified":"2022-07-15T15:42:13","modified_gmt":"2022-07-15T15:42:13","slug":"be-smart-trost-it-no-smoking-day-campaign-launched-to-promote-healthy-substitutes-and-smoke-therapy-for-smokers","status":"publish","type":"post","link":"https:\/\/www.hunkgolden.in\/home\/be-smart-trost-it-no-smoking-day-campaign-launched-to-promote-healthy-substitutes-and-smoke-therapy-for-smokers\/","title":{"rendered":"Be Smart, Trost it – No Smoking Day campaign launched to promote healthy substitutes and smoke therapy for smokers"},"content":{"rendered":"

Delhi<\/strong>\u2026March 9, 2022\u2026<\/strong> The Trost, a lifestyle and wellness start-up, offering India\u2019s first\u00a0prescription based\u00a0herbal and healthy\u00a0hemp\u00a0and cannabis based cigarettes, has launched #trost it,trust it<\/strong>, No Smoking Day campaign to promote\u00a0healthy substitutes and smoke therapy for smokers.\u00a0International No Smoking Day is held every second Wednesday of March and is being observed on March 9, 2022. THE THEME THIS YEAR IS \u201cQUITTING SMOKING DOESN\u2019T HAVE TO BE STRESSFUL\u201d and hence The Trost campaign targeted at the millennials conveys the message strongly with #Trustit, not a taboo<\/strong>.<\/p>\n

Understanding\u00a0the\u00a0deep-rooted\u00a0issue of smoking and nicotine addiction, The Trost\u2019s endeavor of replacing a\u00a0health\u00a0injurious habit with health enduring habit is revolutionary. Bringing the idea to reality,\u00a0The Trost\u00a0is promoting healthy\u00a0hemp\u00a0cigarettes\u00a0which\u00a0comes up with\u00a0total herbal essence. These\u00a0healthy\u00a0rolled\u00a0smoke sticks\u00a0are the first of their kind\u00a0in the\u00a0Indian market for medical use and are India’s first smokable stick with cannabis leaf extract and are available in two variants; The Woody Rollen and The Earthy Rollen. Recently, matching up with the market demands, Trost has launched new packaging of 10 boxes of 50 rollens at a special price of Rs. 3400, making healthy smoke substitute more economical as well.<\/p>\n

Harshal\u00a0Goel, Managing Director, The Trost said, <\/strong>\u201cWe cannot\u00a0eradicate\u00a0a\u00a0deep-down addiction with some statutory\u00a0warnings. There has\u00a0to be\u00a0a better, healthy and consistent solution for the same. Habituated smokers need something to replace their smoke craving. Moreover, smoking is also a social activity. In today\u2019s date a lot of youngsters and especially millennials are getting more concerned about their health. It is true that some habits are unavoidable and some experiments attract. Hence The Trost offers pleasure of smoking experienced in a healthy way. The campaign addresses the core issue and promotes the idea that one doesn\u2019t have to give up smoking but just replace it with a healthy alternative. Everyone tells us No Smoking but here we are saying Be Smart, Let\u2019s Trost.\u201d<\/p>\n

Harshal further added that \u201cWith\u00a0the Trost, we have tried to blend the ayurveda techniques and bring out vegan-friendly\u00a0healthy solution for smoking.\u00a0This natural\u00a0hemp-based cigarettes\u00a0will offer additional health benefits while giving the equalised pleasure of smoking. They are sold as prescription based. People in general are mostly aware of the ill effects of\u00a0tobacco\u00a0and other addictive\u00a0materials but very few people are aware of\u00a0tobacco\u00a0free hemp cigarettes and their health\u00a0benefits. The Trost\u2019s hemp cigarettes \u2014 priced at Rs 420 for a pack of five sticks \u2014 are good replacements for tobacco-based cigarettes and follow the principles of\u00a0\u2018dhuma yoga\u2019,<\/strong>\u00a0an Ayurvedic formulation that combines five herbs including cannabis. The herbs are burned and the smoke is inhaled by the user through their mouths and noses.\u201d<\/p>\n

The No Smoking Day is designed as a time to reach out to friends or family members who suffer from nicotine addiction. Research shows the number of people around the world who still smoke cigarettes \u2014 and are not actively trying to quit \u2014 is severely dwindling. The stigma surrounding smoking and the dangers of first-hand and second-hand smoke tend to get more severe as time goes on. But on International No Smoking Day, many are encouraged to help others quit.<\/p>\n

The Trost\u00a0manufactures and sells India\u2019s first herbal\u00a0hemp-based\u00a0cigarettes.\u00a0The company\u00a0provides these\u00a0cigarettes\u00a0as medicine-based\u00a0prescriptions. The Trost\u00a0utilises power of Ayurveda for providing a healthy option for smokers and\u00a0non-smokers\u00a0with its natural hemp-based\u00a0cigarettes. Along with that\u00a0The Trost\u00a0is focused towards creating awareness among people and elevating them to\u00a0healthier substitute\u00a0of smoking in the long run.\u00a0The Trost\u00a0is the only brand in India with a proprietary Ayurvedic\u00a0Dhoom<\/em>\u00a0<\/em>Dandinka<\/em> (Smoke therapy) Licence.<\/p>\n

About<\/strong>\u00a0<\/strong>The <\/strong>Trost<\/strong><\/p>\n

Launched in\u00a0September 2021 by 24-year-old Harsha Goel, <\/strong>after two years of research and jumping through regulatory hoops, New Delhi-based The Trost has been seeing solid demand for its tobacco-free hemp rollens, as well as its CBD oil. Inspired by the innovation happening around the hemp plant and its use in products such as chocolates, creams, gummies etc, the student at City University, London, decided to launch his own brand<\/strong>\u00a0in a bid to join in on the conviviality. The first product he launched in Switzerland was\u00a0medicinal, herbal hemp cigarettes,\u00a0<\/strong>and they instantly became a hit. Within three months of launching, the young entrepreneur sold out his entire stock, and saw pre-orders starting to come in for the next batch. While CBD oils and hemp-seeds and hearts-based products have been around in India for quite some time, hemp cigarettes are a relatively new concept.<\/p>\n

The Trost\u00a0is committed to bring to their customers the benefits of full-spectrum, high quality hemp extracts, using advanced extractions methods which is inspired by\u00a0Swiss\u00a0technology. The ethically sourced, sun grown hemp is refined using the\u00a0finest state of art technology and handles with utmost care.\u00a0The Trost\u00a0makes exclusive products with add on qualities like: vegan-friendly, dairy free, non-GMO, Organic and cruelty free.\u00a0Trost\u00a0is committed towards catering to one\u2019s special dietary needs, relieving pain and elevating the energy levels.<\/p>\n

There are various organic, vegan-friendly and natural products being offered by\u00a0The Trost.\u00a0Brand\u00a0Trost\u00a0is available in three categories \u2013 hemp nutrition; cannabis leaf extract (CBD); and India\u2019s first cannabis smokable sticks,\u00a0Trost\u00a0Rollens\u00a0based on the\u00a0Dhoom Dandika.<\/p>\n

#Trost it,trust it<\/p>\n

#Notataboo<\/p>\n

For further information on The Trost: <\/strong>www.thetrost.com<\/strong><\/span><\/a><\/p>\n

For media queries:<\/strong><\/p>\n

Sonia Kulkarni | Hunk Golden and Media<\/strong><\/p>\n

9820184099 | <\/strong>sonia.kulkarni@hunkgolden.in<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Delhi\u2026March 9, 2022\u2026 The Trost, a lifestyle and wellness start-up, offering India\u2019s first\u00a0prescription based\u00a0herbal and healthy\u00a0hemp\u00a0and cannabis based cigarettes, has launched #trost it,trust it, No Smoking Day campaign to promote\u00a0healthy substitutes and smoke therapy for smokers.\u00a0International No Smoking Day is held every second Wednesday of March and is being observed<\/p>\n","protected":false},"author":2,"featured_media":13550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-13549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13549"}],"collection":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/comments?post=13549"}],"version-history":[{"count":1,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13549\/revisions"}],"predecessor-version":[{"id":13551,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/posts\/13549\/revisions\/13551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/media\/13550"}],"wp:attachment":[{"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/media?parent=13549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/categories?post=13549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hunkgolden.in\/home\/wp-json\/wp\/v2\/tags?post=13549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}